Essex FM gets Heartbroken
Essex FM, owned by the massive UK radio group Global Radio is set to be re-branded.
Global Radio has plans to re-brand 29 of their UK commercial radio stations either to “Heart” or to “Galaxy”, and Essex FM will reportedly be rebranded to be “Heart”. Also set to go, is Kent radio station “Invicta FM”.
The loss of the Essex FM identity could take up to 18 months to take effect. Possibly not good news for Essex listeners who’ve grown up with Essex Radio / Essex FM brand since 1981. More on Essex Radio’s history.
Not happy to see the loss of Essex FM? Comments welcomed below…
I’m fed up with everything losing it’s identity and being rebranded to homogenous brands. Keep Essex FM!
Re-naming the station “Heart” is really daft – London’s “Heart” is only a few miles away. Why can’t it stay the same!
Ridiculous, i've just found out we loose our identity to Heart, guess i'll go back to Capital and Southend FM when i'm near enough.
If they're all going to be called the same thing how are we supposed to know one from the other!